This is an explanation of media from Wikipedia. "In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data". Retrieved from: http://en.wikipedia.org/wiki/Media_(communication)
Digital alarm clock
food packaging
daughters weekly timetable
calendar
television
laptop
google maps
local newspaper
books
street signs
GPS
speedometer in the car
petrol station
school tuck shop menu
adverts on bus shelters
lecture material displayed in lecture
scanning books in library.
recording favourite programmes on television
It is only once you take the time to notice the media all around us that it becomes obvious. As I have said in a previous post "The Study of Gamers and Gaming", how can something so pervasive be so unobtrusive? I believe it is because it meshes within the environment around it that we do not notice its presence. However, loose electricity for an hour and suddenly, some of the media that forms part of your life is made obvious and sorely missed.
Mark Weiser, chief scientist at Xerox PARC, coined the term "ubiquitous computing" and believed that "the most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it" (Rheingold, 2002, p. 88).
Reference:
Rheingold, H. (2002). Smart Mobs. The next social revolution. Cambridge, MA: Perseus Books Group.
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